APC Prime names Shadi Salloum global CEO to drive expansion

APC Prime has appointed Shadi Salloum as global chief executive officer as the Dubai-based, multi-regulated broker pushes beyond its MENA base into new international markets. The move puts an experienced regional financial-services executive in charge of the firm’s next growth phase and global expansion strategy.

Why it matters: - APC Prime is moving from a MENA-focused broker to a broader global player. - The appointment puts international expansion, market entry and partnership building at the center of the company’s next stage. - APC Prime already operates under regulatory licenses in Australia and the UAE, which gives the firm a compliance base for cross-border growth.

What happened: - APC Prime appointed Shadi Salloum as Global Chief Executive Officer. - The announcement was made Sept. 17, 2026. - Salloum will lead APC Prime’s international growth strategy. - The company is headquartered in Dubai, UAE.

The details: - Salloum will oversee APC Prime’s global business and lead execution of its international expansion plan. - His role includes strengthening leadership and operations, identifying new market opportunities and expanding the company’s international presence. - Salloum will also help build teams and partnerships to support sustainable global growth. - He will work closely with APC Prime’s management team to preserve the agility and client focus that supported growth in MENA. - Before joining APC Prime, Salloum held senior roles at Alpari (UK), Axi, Equiti, Exness and XS.com. - Those roles gave him experience across multiple MENA markets and in driving brand growth, market presence and business development. - APC Prime operates under licenses from the Australian Securities and Investments Commission in Australia and the Capital Market Authority in the UAE. - APC Prime describes itself as a fast-growing, multi-regulated financial services provider and multi-asset broker. - The company says its platform gives clients access to a broad range of financial instruments. - APC Prime has built a strong base in MENA and is now targeting the next phase of growth.

Between the lines: - The hire signals that APC Prime wants to translate regional momentum into a more scalable international business. - Salloum’s background suggests APC Prime is prioritizing executives with direct MENA market experience and industry relationships. - Regulatory coverage in two major markets can help support credibility as APC Prime expands into new regions.

What's next: - APC Prime will use Salloum’s leadership to pursue new markets and deepen its global footprint. - The company is expected to keep building the teams, partnerships and operating structure needed for sustained international growth. - Salloum said he wants to accelerate APC Prime’s evolution into a truly global broker and deliver long-term value to clients and partners.