Executives push to build digital presence before Q4

Heather A. Kollar Agency founder Heather A. Kollar is hosting the Executive Growth LAB on Aug. 18 and Aug. 26 to help founders, business owners and senior leaders strengthen their online visibility before the busy fall selling season. The sessions aim to turn August into a planning window for executive authority, LinkedIn strategy and a 30-day growth plan.

Why it matters: - B2B buying decisions now involve an average of 13 stakeholders, and more than 40% of deals stall because of internal misalignment among buying groups, according to Edelman and LinkedIn research. - Executives can no longer rely only on relationships and reputation. - Digital presence now shapes how potential clients, partners and stakeholders assess credibility before the first sales conversation. - Stronger online authority can influence less-visible members of the buying committee and help build trust earlier in the process.

What happened: - Heather A. Kollar, founder of the Heather A. Kollar Agency, is hosting the Executive Growth LAB for founders, business owners and senior leaders. - The live working session is designed to help participants use August to prepare for Q4 growth. - The LAB will be held Aug. 18 and Aug. 26 from 11:00 a.m. to 1:30 p.m. ET. - Complimentary access is being extended to participating founders, business owners and senior leaders. - More information and registration are available through the Executive Growth LAB registration page.

The details: - The session runs two and a half hours and is built around Learn. Apply. Build. - Participants will work on their own professional presence during the session. - The LAB will help attendees identify gaps in how they appear online. - The program is designed to produce practical actions participants can begin using immediately. - The focus includes strengthening professional online presence and executive authority. - The agenda also covers using LinkedIn more strategically. - Participants will activate professional relationships and identify growth gaps. - Each attendee will create a 30-day plan for greater visibility and market engagement. - The program is aimed at building authority that fuels attraction, not turning executives into traditional influencers. - Kollar said the goal is to align real-world expertise with a digital presence that reflects authority already earned offline. - Kollar has worked for 15 years across marketing, communications and business development. - Her background includes 15 years in Fortune 100 environments and five years building the Heather A. Kollar Agency. - Her work focuses on helping executives and founders communicate value, position expertise and create more intentional growth opportunities.

Between the lines: - August is positioned as a strategic window because business development often slows before September. - The message reflects a broader shift in B2B sales, where visibility online can matter as much as offline credibility. - The emphasis on readiness for Q4 suggests executives are being pushed to build systems before the fall selling cycle accelerates.

What's next: - Participants in the Executive Growth LAB are expected to leave with clearer online positioning and a 30-day action plan. - The immediate goal is to enter Q4 with stronger digital presence and business development systems already in motion. - Executives interested in the program can register through the agency's website.