Carrie Lewis returns to Chief Outsiders as fractional CMO

Chief Outsiders has brought back industrial marketing executive Carrie Lewis as a Fractional Chief Marketing Officer after she spent three years as a full-time CMO at ClearBalance Healthcare. The move adds more than 20 years of leadership experience in industrial, healthcare and B2B growth strategy to the firm’s roster of fractional executives.

Why it matters: - Lewis brings Fortune 500 marketing experience back to mid-market companies that want help with growth, channel strategy and commercialization. - The return strengthens Chief Outsiders’ bench of fractional executives for industrial, healthcare and specialized B2B clients. - Lewis’s background matters in businesses with complex buying paths, where growth depends on dealers, distributors, OEM partners, contractors and other stakeholders.

What happened: - Carrie Lewis rejoined Chief Outsiders as a Fractional Chief Marketing Officer. - This is Lewis’s second tenure with the firm. - Lewis previously served as a Fractional CMO for five client companies at Chief Outsiders. - ClearBalance Healthcare later recruited Lewis into a full-time Chief Marketing Officer role. - Lewis spent three years at ClearBalance leading commercialization strategy, product marketing, sales enablement, demand generation, digital engagement and brand transformation.

The details: - Lewis has nearly three decades of experience leading growth for industrial manufacturers, building product companies, security and access control organizations, healthcare innovators and Fortune 500 companies. - Chief Outsiders said Lewis has led marketing and growth initiatives for some of the world’s most recognized industrial manufacturing, healthcare and commercial organizations. - Chuck Dushman, Central Region Managing Partner at Chief Outsiders, said Lewis combines Fortune 500 marketing leadership with experience in complex sales and distribution ecosystems. - Dushman said Lewis’s background spans industrial manufacturing, building products, security solutions, contractor channels, OEM partnerships, healthcare and specialized B2B organizations. - Lewis led growth initiatives at Ingersoll Rand, STANLEY Black & Decker and The Sherwin-Williams Company. - Those roles involved dealers, distributors, contractors, big-box retailers, OEM partners, specifiers and end users across North America and global markets. - Lewis also served as Chief Marketing Officer for The MetroHealth Hospital System. - Lewis was Vice President of Marketing at Mainstreet Health Lease REIT. - Lewis now helps CEOs and leadership teams apply Fortune 500 growth strategies to mid-market businesses. - Her focus includes accelerating revenue, launching new products, strengthening channel partnerships, improving market positioning and scaling nationally or globally. - Chief Outsiders says Lewis will help growth-oriented organizations use commercialization, channel and go-to-market strategies from leading industrial companies.

Between the lines: - Lewis’s move back to Chief Outsiders signals demand for senior operators who can translate enterprise marketing discipline into smaller-company growth plans. - Her experience across multiple channels suggests a focus on businesses where buyers, influencers and resellers all shape revenue outcomes. - Chief Outsiders is leaning on a familiar executive with both agency-style fractional experience and in-house CMO leadership.

What’s next: - Lewis will work with CEOs and leadership teams from Chief Outsiders’ network of more than 100 Fractional Chief Marketing Officers and Fractional Chief Sales Officers. - Chief Outsiders expects Lewis to support clients seeking faster growth with less risk and more flexibility. - More information is available through Chief Outsiders’ social channels.